If you grew up in the late 80's you knew all about Kevin Bacon... its now a common point of relativity to talk about the "6 degrees of separation" as it applies to Kevin Bacon. Everyone, within 6 connections, is connected to someone that knows Kevin Bacon.
What are your connections? Who are they connected to?
You challenge for today... manage and grow your connections to reach your "A List" customers and prospects. Set goals, like the following:
- Reach 5 new connections a week
- Have 2 sit down meetings with mentors/friends a week
- Send out 5 "just touching base" emails/notes a week
- Have 3 new prospects that you are trying to reach each week
The key concept is built around...
Adding, nurturing and leveraging your connections!How?
- Adding value to all conversations
- Not selling but informing
- Not pushing but leading
- Not "showing people up" but taking the reins
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Cheers!
Bruce Clapp
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MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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