The Mad Men were crazy about consumer packaged goods (CPG). They had the magic to turn a generic flake of corn into a desirable, even aspirational breakfast experience. Packaged goods were easily branded, and brands were easily advertised on television. The CPG industry became the undisputed hotbed of marketing.
Tide, Coca-cola, Heinz, Kellogg and Anheuser-Busch, Wrigley, Mars, and several
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